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Retail Marketing Manager

Location: Johannesburg, Gauteng, South Africa
Job Type: Permanent
Posted: 2nd Feb 2012
Closing Date: 1st Jan 2012
Posted By: Intel
Details:
Retail Marketing Manager

In this position, you will be responsible for accelerating the introduction and sale of Intel technology into the retail market place by establishing relationships with the executives of influential corporate retailers. Your responsibilities will include but not be limited to:
- Developing and implementing marketing strategies to optimize distribution channels or in country routes to market
- Defining and implements go to market programs for direct and indirect partnering marketing programs
- Developing implementation strategy and marketing materials in conjunction with field personnel to the identified sales channels
- Managing relationships with fellow travelers to maximize return on marketing objectives
- Delivering sales support collateral, training, sales tools for field sales employees and in country single point of contract
- Tracking and analyzing program data and/or indicators to improve program impact
- Leading, directing and managing external consultants, agencies and other third party vendors
Qualifications
You should be a graduate, preferably followed by a Post Graduate Diploma in Business Management or an M.B.A. as applicable. Additional qualifications include:
- At least seven to eight years (or equivalent) experience in similar roles in a large organization with reputed Brands, developing marketing strategies for consumer brands, developing retail strategies and driving promotional programs
- Exposure to modern retail trends and experience of leveraging modern retail for driving business growth of premium branded products
- Experience of IT industry would be an added advantage
 
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